A meritorious image appears:
Someone adds text:
...and the sum of image and text, deemed of interest to those first exposed to it, becomes a meme.
Some fan of the meme adapts the text to meme classic font "Impact" with black outline added via a layer style (usually "drop shadow" or "outer glow") in Photoshop:
...and exploitation and/or hybridization of the meme begins:
...and continues ad infinitum. :D
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